About Us
We opened Via Concept Store in September 2022 with a clear vision – to create a space where style, quality, and inspiration meet. As a multibrand concept store, we bring together the best of both local and international fashion, including clothing, accessories, perfumes, shoes, and even small home decor items. Whether you're looking for a standout piece for your wardrobe or just want to explore the latest trends, you're always welcome here.
Our Concept
We don’t just follow trends – we set them. Our collections are carefully curated by our founder and creative soul Sandra, who regularly attends Paris Fashion Week and other top fashion events worldwide. She personally visits showrooms several times a year to handpick the best pieces from existing brands and discover fresh, trendy labels to add to our concept.
We proudly feature around 70 brands from all over the world – Copenhagen, Amsterdam, Berlin, Paris, Antwerp, Stockholm, Kyiv, Manchester, New York, Miami, Los Angeles – as well as top Czech designers. Most of the brands we carry are exclusive to us in the Czech Republic. When selecting brands, we prioritize quality, materials, originality, sustainability, cut, and exclusivity.
Fashion is more than just clothes – it’s an experience. That’s why we love hosting special events at our store, from exclusive collection launches to private celebrations. And we’re only getting started!
Meet Our Team
At the heart of Via Concept Store is our founder, Sandra – a designer with a deep love for fashion and a sharp eye for style. Her vision and dedication are what make our store truly unique.
We’re a small, young team of six women – passionate about fashion and committed to creating a friendly, inspiring atmosphere. Alongside Sandra, you’ll meet Anička, Verča, Terka, and Franciska – our amazing team members who are always ready to help you find exactly what you're looking for – and maybe even something unexpected
Whether it's styling tips or just a friendly chat, we’re here to make sure you leave not only with something you love – but with inspiration and a comforting experience.
Our Philosophy & Community
We are more of a “family” business, founded by a young Czech woman who saw a gap in the Prague market for a store offering trendy, cool, and exclusive international brands. We wanted to create a place with original design and interior where people are happy to return.
Our clientele is diverse – all genders and ages are welcome! Whether you’re a high-fashion lover looking for an extravagant piece or someone who simply wants to feel comfortable and stylish, we are here to help you find your perfect look.
Prague Store
Our store is located at Kozí 3 in the heart of Prague’s Old Town, just around the corner from Pařížská Street. Spanning over 200 m², the space was designed to be as inspiring and unique as the fashion we offer. With bold blue walls, soft pink fitting rooms, and custom-made furniture – from tiled counters to pipe-frame tables and arched changing cabins – the interior reflects our love for creativity, color, and detail.
We’re not just a shop – we’re a space for expression, discovery, and good vibes.
